Jane Allyn Piliavin- Sociology at UW Madison, bascom graphic

March, 2011

Name: Jane Allyn Piliavin

Current position:

Conway-Bascom Professor Emerita of Sociology and Women's Studies,
University of Wisconsin-Madison

Current Address:

Office: Department of Sociology,
8128 William H. Sewell Social Science Building
1180 Observatory Drive
University of Wisconsin
Madison, Wisconsin 53706 (summer only)

Home: 5105 Sealane Way, Oxnard CA 93035


  • Office - Area code 608 - 262-4344 (office); 608-262-2921 (messages)
  • Home - 805-985-2436; cell 608-513-5188


  • University of Rochester, 1954-58, B.A. High Honors, Psychology, 1958
  • Stanford University, 1958-62, Ph.D., Social Psychology, 1962

Employment History

  • Acting Instructor, Stanford University, 1960-62
  • Junior Research Psychologist, 1962-63 and Assistant Research Psychologist, 1963-66, Survey
  • Research Center, University of California, Berkeley
  • Lecturer in Psychology, University of California at Berkeley, 1964-66
  • Visiting Assistant Professor of Psychology, Mills College, 1966-67
  • Assistant Professor of Psychology, University of Pennsylvania, 1967-70
  • Associate Professor, 1970-73; Professor, 1973-76, School of Family Resources and Consumer Sciences, University of Wisconsin
  • Professor, 1976-2006, Sociology Department, University of Wisconsin

Administrative Experience

  • Co-Chair, Chancellor's Committee on Women's Studies, 1974-5
  • Chair, Women's Studies Program, 1975-6
  • Chair, Child and Family Studies Department, School of Family Resources and Consumer Sciences, 1975-6
  • Associate Chair, Department of Sociology, 1979-82
  • Director of Graduate Studies, Department of Sociology, 1984-1990
  • Organizer, Conference of the Society of Experimental Social Psychology, October 20-23, 1988, Madison, Wisconsin (Attendance: 350)
  • Chair, Department of Sociology, 1994 - 1997

University, College, and Graduate School Committee Service

  • The Herfurth Awards Committee, 1971-2
  • Search and Screen Committee, Dean, School of Family Resources and Consumer Sciences, 1974-75
  • College of Letters and Science Faculty Appeals Committee, 1979-1994
  • College of Letters and Science Ad Hoc Committee on Teaching Assistants, 1980-81
  • College of Letters and Science Development Committee, 1979-80
  • Graduate School Fellowships Committee, 1978-1982
  • Graduate School Biomedical Grant Review Committee, 1980-1986
  • Undergraduate Hilldale Research Awards Committee, 1991-92
  • Letters and Science Nominations Committee 1993-7;Chair, 1995-7
  • Athletic Board, 1993-2001
  • Academic Affairs Committee 1993-2001
  • Equity and Planning Committee 1993-2001
  • Student-athlete Welfare Committee(1995-7
  • Personnel Committee 1996-2001
  • Academic Integrity Subcommittee, NCAA Certification 1993-4
  • College of Letters and Science TA Awards Committee 1998-2000
  • Committee on Academic Affairs of Minority/Disadvantaged Students 1998-2001
  • Letters and Science Advising Center 1997 -2006

Honor Societies and Professional Associations

  • Society of Experimental Social Psychology
  • European Association of Experimental Social Psychology
  • American Psychological Society (Fellow)
  • American Sociological Association
  • Council, Section on Social Psychology, 1983-1986
  • Chair, Section on Social Psychology, 1990-91
  • Member, Professional Affairs Committee, Section on Social Psychology, 1993-
  • American Association for the Advancement of Science
  • Phi Beta Kappa
  • Society of the Sigma Xi


  • 22nd Katz-Newcomb Lecturer, University of Michigan, April 22-23, 1994.
    Presentation "In the beginning there is the body: implications for social psychology."
  • Conway-Bascom Professorship, Department of Sociology, July, 2001- June 2006.
  • Cooley-Mead Award, Social Psychology Section of the American Sociological Association, August, 2008

Special Appointments

  • Member, Social Problems Review Panel, N.I.M.H., 1972-1976
  • Member, Social and Developmental Psychology Panel, NSF, 1980-1983
  • Member, Transfusion Medicine D & E Parent Committee, NIH, 1984-1985
  • NIH Consensus Development Panel on Platelet Transfusion Therapy, October 6-8, 1986
  • Reviewer, American Foundation for AIDS Research, 1987-1995
  • Member, NIH Working Group on AIDS and Blood Donation, 1988-
  • Member, Panel on AIDS Intervention and Research, Committee on AIDS Research and the
  • Behavioral, Social and Statistical Sciences, National Research Council, CBASSE, 1989-1990 (wrote most of chapter on Aids and the blood supply in Aids: The Second Decade)
  • Member, AABB Ad Hoc Committee on Donor Incentives, 1993-1995
  • Member, Blood Products Advisory Committee, FDA 1993-7.
  • Member, Donor and Patient Safety Committee, National Marrow Donor Program, 1997-
  • Member, Blood Safety and Availability Committee, Department of Health and Human Services 1997-
  • Consulting Editor, Journal of Personality and Social Psychology, 1974-1977; 1984-1986; 1997-
  • Associate Editor, Personality and Social Psychology Bulletin, 1975-1977
  • Consulting Editor, European Journal of Social Psychology, 1982-
  • Consulting Editor, Journal of Applied Social Psychology, 1982-1996
  • Consulting Editor, Social Psychology Quarterly, 1988-90; 1994-7
  • Honorary Member, Editorial Board, Polish Psychological Bulletin, 1989-
  • Member, Committee to evaluate the Sociology Department, University of Illinois- Champaign-Urbana, January, 1996
  • Member, Committee to evaluate the Sociology Department, University of Michigan, April, 1997

Areas of Teaching Interests

  • social psychology
  • prosocial behavior
  • research methods
  • sociology of sport



  • Glock, C.Y., Wuthnow, R., Piliavin, J.A., and Spencer, M. Adolescent Prejudice. New York: Harper & Row, 1975.
  • Piliavin, J.A., Dovidio, J., Gaertner, S., and Clark, R.D., III. Emergency Intervention. New York: Academic Press, 1981.
  • Piliavin, J.A., and Callero, P.L. Giving Blood: The Development of an Altruistic Identity. Baltimore: Johns Hopkins University Press, 1991.
  • Schroeder, D., Penner, L., Dovidio, J., and Piliavin, J.A. The Psychology of Helping and Altruism: Problems and Puzzles. New York: McGraw-Hill, 1995.
  • Dovidio, J., Piliavin, J.A., Schroeder, D. and Penner, L. 2006. The Social Psychology of Prosocial Behavior. Mahwah, N.J: Lawrence Erlbaum.

Articles and Chapters:

  • Allyn, J. and Festinger, L. The effectiveness of unanticipated persuasive communications. Journal of Abnormal and Social Psychology, 1961, 62, 35-40.
  • Hardyck, J.A. and Braden, M. Prophecy fails again: A report of a failure to replicate. Journal of Abnormal and Social Psychology, 1962, 65, 136-141.
  • Stein, D.D., Hardyck, J.A., and Smith, M.B. Race and Belief: an open and shut case. Journal of Personality and Social Psychology, 1965, 1, 28l-289.
  • Hardyck, J.A. Consistency, relevance, and resistance to change. Journal of Experimental Social Psychology, 1966, 2, 27-41.
  • Hardyck, J.A. Predicting response to a negative evaluation. Journal of Personality and Social Psychology, 1968, 9, 128-132.
  • Hardyck, J.A. and Kardush, M. A modest modish model for dissonance reduction. In Abelson et al. (Eds.), Consistency Theories. Chicago: Rand McNally, 1968.
  • Piliavin, I.M., Hardyck, J.A., and Vadum, A.C. Constraining effects of personal costs on the transgressions of juveniles. Journal of Personality and Social Psychology, 1968, 10, 227-231.
  • Piliavin, I.M., Vadum, A.C., and Hardyck, J.A. Delinquency, personal costs, and parental treatment: A test of a cost-reward model. Journal of Criminal Law, Criminology, and Police Science, 1969, 60, 165-172.
  • Piliavin, J.A., Piliavin, I.M., Lowenton, E., McCauley, C., and Hammond, P. Observers' reproductions of dissonance effects: the right answers for the wrong reasons? Journal of Personality and Social Psychology, 1969, 13, 98-106.
  • Piliavin, I.M., Rodin, J., and Piliavin, J.A. Good samaritanism: an underground phenomenon? Journal of Personality and Social Psychology, 1969, 13, 289-299.
  • Smith, M.B., and Piliavin, J.A. The schools and prejudice: Findings. In C.Y. Glock and E. Siegelman (Eds.), Prejudice, U.S.A. New York: Frederick Prayer, Inc., 1969.
  • Simons, C.W., and Piliavin, J.A. The effect of deception on reactions to a victim. Journal of Personality and Social Psychology, 1972, 21, 56-60.
  • Comer, R.J., and Piliavin, J.A. The effects of physical deviance upon face-to-face interactions: The other side. Journal of Personality and Social Psychology, 1972, 23, 33-38.
  • Piliavin, J.A., and Piliavin, I.M. The effect of blood on reactions to a victim. Journal of Personality and Social Psychology, 1972, 23, 353-361.
  • Walster, E., and Piliavin, J.A. Equity and the innocent bystander. Journal of Social Issues, 1972, 28, 165-190.
  • Walster, E., Walster, G.W., Piliavin, J.A., and Schmidt, L. "Playing hard-to-get: understanding an elusive phenomenon." Journal of Personality and Social Psychology, 1973, 26, 113-121.
  • Walster, E., Piliavin, J.A., and Walster, G.W. The hard-to-get woman. Psychology Today, September 1973, 8-83.
  • Comer, R.J., and Piliavin, J.A. As others see us: attitudes of physically handicapped and normal to own and other groups. Rehabilitation Literature, 1975 (July), 36 (7), 206-221, 225.
  • Piliavin, I.M., Piliavin, J.A., and Rodin, J. Costs, diffusion, and the stigmatized victim. Journal of Personality and Social Psychology, l975, 32, 429-438.
  • Piliavin, J.A., On feminine self-presentation in groups, in J. Roberts (Ed.), Beyond Intellectual Sexism: A New Woman, A New Reality. New York: McKay Press, 1976.
  • Piliavin, J.A., Piliavin, I.M., and Broll, L., Time of arrival at an emergency and likelihood of helping, Personality and Social Psychology Bulletin, 1976, 2, 273-276.
  • Konle, C., and Piliavin, J. Vocational aspirations in kindergarten children: early sex differences, Wisconsin Sociologist, 1976, 13, 119-124.
  • Piliavin, J.A., and Martin, R.R. The effects of the sex composition of groups on style of social interaction. Sex Roles, l978, 4 (2), pp. 281-296.
  • Marecek, J., Piliavin, J.A., Fitzsimmons, E., Krogh, E.C., Leader, E., and Trudell, B. Women as experts in television commercials: a three year study. Journal of Communication, Winter, 1977-78, pp. 159-168.
  • Walster, E., Walster, G.W., and Piliavin, J.A. Equity theory and helping relationships. In L. Wispe (Ed.), Sympathy, Altruism, and Helping. New York: Academic Press, 1978.
  • Piliavin, J.A., Dovidio, J., Gaertner, S., and Clark, R.D. III. Responsive bystanders: the process of intervention. In V. Derlega and J. Grzelak (Eds.), Cooperation and helping behavior: theories and research. New York Academic Press, 1982.
  • Callero, P. and Piliavin, J.A. Developing a commitment to blood donation: the impact of one's first experience. Journal of Applied Social Psychology, 1983, 13, 1-16.
  • Piliavin, J.A., Callero, P., and Evans, D.E. Addiction to altruism? Opponent-process theory and habitual blood donation. Journal of Personality and Social Psychology, 1982, 43, 1200-1213.
  • Piliavin, J.A., Evans, D.E., and Callero, P. Learning to "give to unnamed strangers": the process of commitment to regular blood donation. In E. Staub, D. Bar-Tal, J. Karylowski, and J. Reykowski, (Eds.), The development and maintenance of prosocial behavior: International Perspectives. New York: Plenum, in 1984.
  • Gratz, R.R. and Piliavin, J.A. What makes kids sick: Children's beliefs about the causative factors of illness. Children's Health Care, 1984, 12, 156-162.
  • Piliavin, J.A. and Unger, R.K. The helpful but helpless female: Myth or reality? In O'Leary, G., Unger, R.K., and Wallston, B.S., Women, Gender, and Social Psychology. Hillsdale, NJ: Lawrence Erlbaum Associates, 1985.
  • Briggs, N.C., Piliavin, J.A., Lorentzen, D., and Becker, G.A. On willingness to be a bone marrow donor. Transfusion, 1986, 26 (4), 324-330.
  • Piliavin, J.A. & Libby, D. Perceived social norms, personal norms, and blood donation: aggregate and individual level analyses. Humboldt Journal of Social Relations, 1986, 13, 159-194.
  • Piliavin, J.A. Temporary deferral and donor return. Transfusion, 1987, 27, 199-200.
  • Piliavin, J.A. Age, race, and sex similarity to candidates and voting preference. Journal of Applied Social Psychology, 1987, 17, 351-368.
  • Callero, P.L., Howard, J.A., and Piliavin, J.A. Helping behavior as role behavior: Disclosing social structure and history in the analysis of pro-social action. Social Psychology Quarterly,1987, 50, 247-256.
  • Piliavin, J.A., and Charng, H. What is the factorial structure of the private and public self-consciousness scales? Personality and Social Psychology Bulletin, 1988, 14, 587-595.
  • Charng, H., Piliavin, J.A., and Callero, P.L. Role-identity and reasoned action in the prediction of blood donation. Social Psychology Quarterly, 1988 (December), vol. 51 (6), 303-317.
  • Piliavin, J.A. The development of motives, self-identities, and values tied to blood donation: A Polish-American comparison study, in Eisenberg, N., Reykowski, J., and Staub, E. (Eds.), Social and moral values: Individual and Societal Perspectives. Erlbaum, 1989.
  • Piliavin, J.A. Role-identity and organ donation: Some suggestions based on blood donation research. pp 150-158 in Shanteau, J. and Harris, R.J. (Eds.) Organ Donation and Transplantation: Psychological and Behavioral Factors. Washington, D.C.: American Psychological Association, 1990.
  • Piliavin, J.A. Why do they give the gift of life? A Review of Blood Donation Research since Oswalt (1977). Transfusion, 1990, 30, 444-459.
  • Piliavin, J.A., and Charng, H-W. Altruism: A Review of Recent Theory and Research. The Annual Review of Sociology, 1990, 16, 27-65.
  • Piliavin, J.A. Is the road to helping paved with good intentions? Or inertia based on habit? pp. 259-280 in Howard, J. and Callero, P.L. (Eds.) The Self-Society Interface: Cognition, Emotion, and Action. Cambridge: Cambridge Univ. Press, 1991.
  • Dovidio, J.F., Piliavin, J.A., Gaertner, S.L., Schroeder, D.A. , and Clark, R.D., III. The arousal: cost-reward model and the process of intervention. pp. 86-118 In M. S. Clark (Ed.) Prosocial Behavior, Newbury Park, Ca: Sage Publications, Inc., 1991.
  • Piliavin, J.A. and LePore, P.C. Biology and social psychology: Beyond nature vs. nurture. in Cook, K., Fine, G., and House, J. (Eds.) Sociological Perspectives on Social Psychology. Allyn and Bacon. 1994.
  • Margolis, B. and Piliavin, J.A. 1999. ‘Stacking' in major league baseball: a multivariate analysis. Sociology of Sport Journal, 16: 16-34.
  • Lee, L., Piliavin, J. A., and Call, V. R. A. 1999. Giving money, time, and blood: Similarities and differences. Social Psychology Quarterly, 62, 276-290.
  • Ting, J-C, and Piliavin, J.A. 2000. Altruism in comparative international perspective. In Phillips, J., Chapman, B., and Stevens, D. (Eds.) Between state and market; Essays on Charities Law and Policy in Canada. (Pp. 51-105) Montreal and Kingston; McGill-Queens University Press.
  • Grube, J., and Piliavin, J. A. 2000. Role-identity, organizational experiences, and volunteer performance. Personality and Social Psychology Bulletin. 26: 1108-1119.
  • Howard, J. , and Piliavin, J.A. 2000 Altruism. pp. 114-120 in Encyclopedia of Sociology. Ed. by Borgatta, E.F., and Montgomery, R.J.V. New York: Macmillan Reference USA.
  • Piliavin, J. A. 2001. The Sociology of Altruism and Prosocial Behavior. pp. 411- 415 in International Encyclopedia of the Social and Behavioral Sciences. Ed. by Smelser N.J. and Baltes P.,B. Oxford, UK: Pergamon.
  • Piliavin, J.A., Callero, P.L., and Grube, J. 2002. Role as resource in public service. Journal of Social Issues, 58: 469-486.
  • Pliavin, J.A. 2003. Doing well by doing good: Benefits for the benefactor. Pp. 227-247 in Keyes, Corey Lee M. and Haidt, Jon (Eds.). Flourishing: The Positive Psychology and the Life Well Lived. Washington, D.C.:APA,
  • Piliavin, J.A. 2004. Feeling good by doing good: In Omoto, A. M. & Oskamp, S. (Eds.) Processes of community change and social action. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Piliavin, J.A., Lee, L., and Call, V.R.A. 2004. Dar tiempo, dinero y sangre: Un analisis sociologico comparado. (Giving time, money, and blood: A comparative sociological analysis.) in Vilarino, J.P (Ed.) Religión y Sociedad en España y Estados Unidos in homage a Richard A. Shoenherr.Madrid: Centro de Investigaciones Sociologicas.
  • Hitlin, S., and Piliavin, J.A. 2004. Current research, methods, and theory of values. Annual Review of Sociology.30:359-393.
  • Penner, L.A., Dovidio, J.F., Piliavin, J.A., and Schroeder, D.A. 2005. Prosocial behavior: Multilevel perspectives. Annual Review of Psychology. 56 :365-392.
  • Schreiber, G. B., Sharma,U.K., Wright, D.J., Glynn, S.A., Ownby, H.E., Tu,Y., Garratty, G., Piliavin, J. A., Zuck,T., & Gilcher. R. 2005. First year donation patterns predict long-term commitment for first-time donors. Vox Sanguinis. 88:114-121.
  • Piliavin, J.A. 2005. Feeling good by doing good: Pp. 29-50 in Omoto, A. M. & Oskamp, S. (Eds.) Processes of community change and social action. Mahwah, NJ: Lawrence Erlbaum Associates.
  • Pagano, M.E., Phillips, K.A., Stout, R.L., Menard, W., & Piliavin, J.A. The impact of helping behaviors on the course of substance use disorders, Journal of Studies on Alcohol and Drugs, Vol 68(2), Mar 2007. pp. 291-295.
  • Piliavin, J. A. and Siegl, E. 2007. Health benefits of volunteering in the Wisconsin Longitudinal Study. Journal of Health and Social Behavior. 48(4): 450-464.
  • Piliavin, J. A. 2008. Long-term benefits of habitual helping: Doing well by doing good. Pp 241-258 in Sullivan, B.A., Snyder, M. , and Sullivan , J.L. (Eds.) Cooperation: The Political Psychology of Effective Human Interaction, Malden, MA: Blackwell.
  • Piliavin, J.A. 2009. Volunteering across the life-span: Doing well by doing good. Pps. 157-172. In Stürmer, S. & Snyder, M. (Eds.) The Psychology of Prosocial Behavior: Group Processes, Intergroup Relations, and Helping. Oxford, UK: Blackwell.
  • Piliavin, J.A. 2009. Altruism and Helping: The Evolution of a Field: The 2008 Cooley-Mead Presentation. Social Psychology Quarterly, 72 (3), 209-225.
  • Turner, J., Grube, J. A., and Piliavin, J.A. (2010) The courage of one’s convictions: When do nurse practitioners report unsafe behavior? Health Communication Journal. 25, (2), 155-64.
  • Piliavin, J.A., and Siegl, E.  2015. Health and Well-being Consequences of Formal Volunteering.  Chapter 24, pp. 494-523 in Schroeder, D. A. and Graziano, W.G.(Eds.) Handbook of Prosocial Behavior.  Oxford University Press.

  • Reviews, Responses, and Research Notes:

  • Hardyck, J.A. "On nasty surprises." A review of Harvey, O.J. (Ed.), Motivation and Social Interaction: Cognitive Determinants. In Contemporary Psychology, 1965, 10, 8-9.
  • Piliavin, J.A. "Tobacco Road: l965." A review of Baughman, E.E., and Dahlstrom, W.G., Negro and White Children: A Psychological Study in the Rural South. In Contemporary Psychology, 1970, 15, 729-730, 732-733.
  • Piliavin, J.A. "Prosocial behavior." A review of Staub, E. Positive Social Behavior and Morality, Vol. 1: Social and Personal Influences, and Positive Social Behavior and Morality, Vol. 2: Socialization and Development. In Contemporary Psychology, 1980, 25 (8), 602-604.
  • Piliavin, J.A. Methods, findings, and history in attitude-behavior research: a rejoinder to Hanson. In Psychology, 1981, 18, 1.
  • Piliavin, J.A. A review of Reid, I., and Wormald, E. (Eds.), Sex Differences in Britain (London: Grant McIntyre, 1982). In The Journal of Social Welfare Law, 1984.
  • Piliavin, J.A. A review of Nadler, A. et al. (Eds.), New Directions in Helping: Recipient Reactions to Aid. In Contemporary Sociology, 1984.
  • Piliavin, J.A. When in doubt, ask the subject. a solicited response to Egan, J. M. Graduate school and the self: a theoretical view of some negative effects of professional socialization. in Teaching Sociology, 1989, 17, 208-210.
  • Piliavin, J.A. A review of Eckert, R.D. and Wallace, E.L. Securing a safer blood supply: Two views. Washington, D.C.: American Enterprise Institute, 1985. In Contemporary Sociology, 1986.
  • Piliavin, J.A. Review of Stature and Stigma: the Biopsychosocial Development of Short Males, by L. F. Martel and H.B. Biller. Lexington, Mass: Lexington Books, 1987, in Contemporary Sociology, 1989.
  • Piliavin, J.A. Introduction of John Clausen for the Cooley-Mead Award. Social Psychology Quarterly, 1991, 54, 1-3.
  • Piliavin, J.A. Beyond rescue to a caring society. A review of Oliner, P.M. et al. (Eds.) Embracing the other: Philosophical, psychological, and historical perspectives on altruism. in Contemporary Psychology. 1994, 39: 1098-1099.
  • Piliavin, J.A. Review of Kristin Monroe, The Heart of Altruism, in American Journal of Sociology, 1997, pp. 495-496.
  • Piliavin, J.A. Practical utopia building. 1998. 4:307-309. Peace and Conflict: Journal of Peace Psychology. A review of Oliner, .M. and Oliner, S.P., Toward a Caring Society. Westport, CT: Praeger, 1995.
  • Piliavin, J.A. Review of Sherri Grasmuck, Protecting Home: Class, Race, and Masculinity in Boys’ Baseball. In Contemporary Sociology: A Journal of Reviews, 2006, 35, 367-368.
  • Piliavin, J.A. 2008. Review of Healy, Last Best Gifts: Altruism and the Market for Human Blood and Organs. In Social Forces, 86: 1358-1359.
  • Piliavin, J.A.  Review of The Paradox of Generosity: Giving we Receive, Grasping We Lose, by Christian Smith and Hilary Davidson.  New York, NY: Oxford University Press, 2014.  In Contemporary Sociology, 2015.







Questions? Comments? Please contact jane.piliavin@wisc.edu




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