From the book:


"For a number of groups, we felt we needed more nuanced understanding of collective actors' thinking and this required a more intensive follow-up interview. We particularly targeted groups that were unusual in some ways, by being especially prominent, or by having changed over time in their approach, or by representing a point of view that the media seemed to neglect. We were interested in seeing whether less coverage reflected their own choices to focus their efforts elsewhere or whether they attempted to get into the media but did not succeed. Thus our selection of groups in the two countries was less completely parallel than our selection of newspaper articles because it was targeted to explaining the gaps and differences in coverage that we found.

"We conducted such interviews with leaders and/or media directors of 20 U.S. and 23 German organizations. All of the major players were included plus a number of organizations with more specialized, less public roles. These interviews were more conversational in style and less standardized than the survey. The interviewers -- including the authors -- had a schedule of topics, some special to the organization in question. They were invited to probe answers that were vague or unclear. The Methodological Appendix lists those who were kind enough to give us their time and thoughtful answers to interviews that often ran more than an hour. "


"The authors also conducted intensive interviews with a small group of journalists who had written extensively on the abortion issue for the four newspapers in our sample. In Germany, we interviewed Heidrun Graupner from the Süddeutsche Zeitung and Stephan-Andreas Casdorff (formerly from the SZ), and Friedrich Karl Fromme and Günther Bannas from the Frankfurter Allgemeine Zeitung. These four journalists were among the most frequently by-lined authors of articles and commentary about abortion in the late 1980s in our dataset.

"In the United States, we interviewed Karen Tumulty, the Congressional Correspondent for Time Magazine, who had formerly been on the staff of the Los Angeles Times and had written extensively on abortion during the years of our content analysis. We also interviewed David Shaw of the Los Angeles Times who had earlier published a major four-part series on abortion and the media. Finally, we interviewed Linda Greenhouse who covers the Supreme Court for the New York Times and had written extensively on the Court's complicated abortion decisions.
The interview explored their views on the overall quality of media coverage of the abortion issue, who they see as the major players, who they turn to as sources to interview on the issue and why they choose them. We asked them about whether they believe the significant players and prominent ideas have changed over time. We asked about their choice of language in labeling the sides and in talking about various aspects of the issue. We draw on these interviews especially in Chapter Twelve where we examine metatalk -- commentary on abortion discourse rather than on abortion itself."