Nora Cate Schaeffer is Professor of Sociology at the University of Wisconsin, Madison, where she teaches courses in survey research methods and conducts research on instrument design on interaction in the survey interview. She serves as Faculty Director of the University of Wisconsin Survey Center. Before receiving her doctorate from the University of Chicago, she worked at the National Opinion Research Center. Her recent service includes the Committee on National Statistics of the National Research Council, the Panel to Review Research and Development Statistics at the National Science Foundation of the National Research Council, and the Public Opinion Quarterly Advisory Board of the American Association for Public Opinion Research. In the past, she has served on the Panel to Evaluate Alternative Census Methods for the National Research Council of the National Academy of Sciences; the American Statistical Association Technical Advisory Committee on the Survey of Income and Program Participation; the Technical Review Committee for the National Longitudinal Survey of Youth; the National Science Foundation Advisory Committee for the Social, Behavioral, and Economic Sciences; and the governing Council of the American Association for Public Opinion Research. She has taught instrument design at the Summer Institute of the Survey Research Center at the University of Michigan and through the University of Michigan-University of Maryland Joint Program in Survey Methodology. She has also served on the editorial boards of Public Opinion Quarterly, Sociological Methods and Research, and Sociological Methodology.
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Nora Cate Schaeffer and Stanley Presser. 2003. "The Science of Asking Questions." Annual Review of Sociology, 29: 65-88.
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References for Questionnaire Design
Sociology 360: Statistics for Sociologists
Sociology 751: Survey Methods for Social Research
Sociology 752: Measurement and Questionnaires for Survey Research
Sociology 751 - This is a link to the old syllabus for Soc 751. I have kept the link up because it has some good readings that I won't be able to use any more because I've switched to the new textbooks.